online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

for banner ads; the fee charged every time a user completes a desired action, such as filling out a form, downloading software, or viewing a series of pages.

Cost per action is the amount it costs to get one lead or sale.

A pricing model that only charges advertising on an action being conducted eg. a sale or a form being filled in.

The Cost per Action (CPA) indicates the cost for having a particular action / goal / conversion reached. The various advertising costs leading up to the conversion are summarized together. Normally, the average CPA is considered, which takes the sum of all advertising costs divided by the number of conversions. The CPA is one of the most important [..]

(also known as pay per action), is an online advertising model based on payments made by the advertiser for specified actions taken by visitors, such as purchases, downloads, form submissions, and oth [..]

Cost per action (CPA) is an online advertising marketing strategy that allows an advertiser to pay for a specified action from a prospective customer. Doing a CPA campaign is relatively low risk for t [..]

A pricing model where an advertiser pays a provider for each specified action, which are most often orders. Sometimes referred to as Cost Per Acquisition.

This is the measure of how much your business pays to convert a prospect into a customer.